Social media has become an integral part of small business marketing, and it is easy to understand why. Thousands of millions of people use social media platforms, such as Meta, Twitter, Pinterest, and Instagram. Small businesses can communicate with their customers wherever they are by having a cohesive social media presence.
Despite this, managing multiple social accounts can be a great challenge on so many popular platforms. Since business owners must log onto multiple social media accounts, write blog posts for each, and schedule them as required throughout the day, they would simply not have the time or energy to do so. Small businesses that are operated by a small number of employees may not be able to afford this. Consequently, many small business owners turn to social media management platforms that enable them to implement a comprehensive social media strategy that can be managed from one central platform.
Marketing Guys UAE reviewed all the top social media management platforms available today to identify which ones offer the best tools and features for businesses seeking to expand their scope across all of the major networks. You will find all the information you need about a platform that can help your organization get ahead below.
The social media tracking and analytics tools offered by Hootsuite are highly regarded. You can analyze trends and engagement by using this software in real time. It provides analytics tools for regular postings and social media advertising.
The reason that we chose Hootsuite as the best tool for analytics is that it offers some of the most comprehensive analytics and social media tracking tools on the market, including reports that are customizable and reporting on the productivity of your team.
The costs of Hootsuite may rise as a result of paying more for detailed analytics and reporting, however, having access to this data is essential for businesses that rely heavily on social media for marketing efforts.
Hootsuite offers Five Options
Free Trial: 30days Any Trial for below Packages
Professional: $49 per month
Team: $129 per month
Business: $599 per month
Enterprise: Varies (it’s for larger or more complex institutions)
Small businesses may benefit from the starter Professional plan, since it allows you to manage 10 social profiles in one location. Unlimited scheduling is also available, although only one user is permitted. The Team offers management of up to twenty social profiles in one place, and can handle up to three users.
Hootsuite’s plans include unlimited scheduled messages, unlimited auto-scheduling, a social inbox, a publishing calendar, and other features. Furthermore, Hootsuite allows you to try two of its plans for free for 30 days, which is quite useful if you want to try before you buy.
2. Social Pilot
The SocialPilot Small Team plan allows up to three users, making it the most suitable for small teams. Contrary to this, many competitors only offer one user on their more affordable plans.
For businesses with more than one user, SocialPilot is the best option for social media management software at an affordable cost. For just $42.50 per month, you can have access for up to three users.
Currently, there are four options available:
- Professional: $25.50 per month (10 social media accounts; 1 user)
- Small Team: $42.50 per month (25 social media accounts; 3 users)
- Studio: $85.00 per month (50 social media accounts; 5 users)
- Agency: $127.50 per month (75 social media accounts; 10 users)
It is important to note that in order to access this special pricing, you must purchase a year’s subscription upfront after completing a 14-day trial.
A SocialPilot subscription includes features such as unlimited scheduling, bulk scheduling, social media analytics, a browser extension, and customer support. SocialPilot’s higher-tier plans enable you to manage more social accounts, oversee more Meta ads, and gain access to special tools such as client management.
It is important to note that SocialPilot plans have limitations regarding the number of posts you may publish daily. A Professional plan limits users to posting 200 posts per day, a Small Team plan limits users to 500 posts per day, and an Agency plan limits users to 1,000 posts per day across all of your clients.
In our ranking, Buffer scored highly due to the fact that their plans start from just $5 per month. A trial of any Buffer plan is available for 14 days, and there is a free plan for one user that allows access to three social channels and the creation of 10 scheduled posts.
Four Plans Available with Buffer
1.Free: $0/month per social channel
For professionals who use publishing, analytics & engagement tools. $5/month per social channel
For teams who want unlimited user seating, collaboration, and reporting. $10/monthper social channel
For marketing agencies with 10 or more social channels. $100/monthfor 10 social channels
Buffer is the most cost-effective solution for businesses with few employees that want to manage their social media without the added expense of a management plan. Users are provided with access to three social media channels for free. It is possible to upgrade to the Team Pack for $5 per month, which provides unlimited social channels and unlimited users.
Regardless, you can take advantage of a 14-day free trial to get started, and all plans allow you to schedule posts directly on the platform. Furthermore, Buffer’s plans include tools such as a posting scheduler, a link shortener, and hashtag, tag, and mention optimization tools that work across multiple platforms. Furthermore, all plans include an extension for the browser, a mobile app, two-factor authentication, social media and email support, and access to Buffer’s support community.
4. Post Plannner
Post Planner offers cloud-based social engagement solutions for small, medium and large enterprises. The application enables users to measure and predict engagement on social media sites such as Twitter, Facebook, Instagram, etc. Using the tool, they can find quality content, create publishing calendars, and manage posts and sales.
A user can add social hashtags or blogs to their Facebook, Twitter, and Instagram feeds to pull photographs and articles. These photos and articles can then be rated based on engagement. Accordingly, users can set up their social feeds in accordance with their engagement scores. By storing the content at a central location, it allows them to automate the re-posting of content that is performing well.
The application is available on desktop computers, laptops, and smartphones, and is available for a subscription fee. Available worldwide in 12 languages, the application is available for a subscription fee. Customers are able to submit cases online and receive email responses. Customer support is also available through user guides and media kits.
Packages available with Post Planner
- 10 profiles
- 1000 scheduled posts
- 18 posts/profile/day
- 1 user
- Content curation
- 3 profiles
- 300 scheduled posts
- 12 posts/profile/day
- 1 user
- Content curation
- 25 profiles
- 5000 scheduled posts
- 24 posts/profile/day
- 4 users
- Content curation