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Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

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Read given material and research industry-specific terminology. Convert text and audio recordings from one language to one or more others. Ensure translated content conveys original meaning and tone. Cross-reference specialized dictionaries and translation tools to check quality of translation. Proofread translated texts for grammar, spelling and punctuation accuracy. Follow up with internal team members and clients to ensure translation meets their needs. Edit content with an eye toward maintaining its original format (e.g. font and structure). Network with field experts to stay current on new translation tools and practices. Check original texts or confer with authors to ensure that translations retain the content, meaning, and feeling of the original material. Check translations of technical terms and terminology to ensure that they are accurate and remain consistent throughout translation revisions. Compile terminology and information to be used in translations, including technical terms such as those for legal or medical material. Discuss translation requirements with clients, and determine any fees to be charged for services provided. Listen to speakers' statements in order to determine meanings and to prepare translations, using electronic listening systems as necessary. Proofread, edit, and revise translated materials. Read written materials such as legal documents, scientific works, or news reports, and rewrite material into specified languages. Refer to reference materials such as dictionaries, lexicons, encyclopedias, and computerized terminology banks as needed to ensure translation accuracy.

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Create and design various materials for print and digital collateral. Ensure projects are completed with high quality and on schedule. Establish creative direction for the company as well as brand guidelines. Prioritize and manage multiple projects within design specifications and budget restrictions. Perform retouching and manipulation of images. Work with a wide range of media and use graphic design software. Prepares work to be accomplished by gathering information and materials. Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Obtains approval of concept by submitting rough layout for approval. Prepares finished copy and art by operating typesetting, printing, and similar equipment; and purchasing from vendors. Prepares final layout by marking and pasting up finished copy and art. Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment. Completes projects by coordinating with outside agencies, art services, printers, etc. Maintains technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies. Contributes to team effort by accomplishing related results as needed.

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